Second Life
01.
Leading up to the re-launch of their specialty products portfolio of medications used in pre-, peri- and post-transplantation settings, Biotest held an internal launch event to direct employees’ attention to work in this area before global roll-out.
As this is an already well-established therapy area for Biotest, our objective was to re-engage our audience and make them look at the information in a different light.
A hard-hitting unbranded patient film to re-establish relevance by ‘humanising’ the content and effectively setting the scene for the portfolio re-launch.
After several interviews, we spoke with Dennis who provided a powerful and personal story of his experience of a liver transplant. His story simply had to be told.
This is not just another generic patient film. Dennis’ story is an authentic, true account of real events.
02.
03.
The resulting film is a short, simple and elegant metaphor of Dennis’ journey. Shot in a day using multiple cameras, mounts and drones, and graded to give a cinematic feel, the entire piece took just two weeks from interview to sign off and demonstrates the agility of both the client and the agency.
Whilst patient-centric storytelling often relies on showing the patient’s face early on in order to bring about an emotional response, in this video, it is only at the end that the face is revealed. This is so that there is emphasis on his words (the interview content) and it is only when he talks about his ‘second life’ that we put a face to the name.